 | Marketing Planning and Strategy Development
Pursuit plans, evaluates, designs and implements marketing solutions across industries. We help our clients with a range of services, such as customer relationship management (CRM) strategies, business intelligence solutions, Web analytics consulting, database implementation plans, sales automation and more. |
Over years of working with clients on marketing planning and enablement, we’ve identified three critical success factors – often undervalued – that mean the difference between disappointment and long-term business impact. - Strategic Business Fit – Making sure it’s the right project before you start the project.
- People, Process, and Technology Analysis and Implementation – Realizing the inter-dependencies and need to coordinate these three areas.
- Project Communications – Ensuring projects stay on track from all levels: executive sponsorship, end-customer adoption, and inter-department and vendor delivery.
Our proprietary engagement process dives deep into these three critical success factors to help our clients produce both quick wins and sustainable results. We are proud of this unique approach, and even more so of our ability to see it through with clients every day. We don’t just advise or create plans and recommendations; we roll up our sleeves to help get the job done and the strategy implemented. Our philosophy brings to life our process. Together they create satisfied clients who value their partnerships with Pursuit Consulting. "Under the strategic leadership of Pursuit, my organization executed a marketing-sales integration project that delivers key insights in support of ongoing marketing programs. The Pursuit team jumped into this project mid-stream and turned a stalled effort into a huge success. Their leadership skills and strategic guidance are exceptional."
Kristin Kane, Marketing Sciences / Corporate Marketing Operations, SkillSoft
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