our team: leadership

Steven Robinson, Principal, Marketing Enablement

A senior strategic CRM marketing executive with an extensive understanding of multi-channel marketing, Steve Robinson has over 13 years of experience coordinating technology and marketing resources, and providing large scale marketing solution architecture and operations for CRM clients.

Mr. Robinson is a creative problem solver with proven track record of recognizing client’s real needs, shaping actionable insights that establish strategic marketing plans, and developing the business case for budget approval. He has extensive experience managing large teams across multiple departments and disciplines, and consistently exceeding internal financial performance and growth goals.

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Peter Robinson, Principal, Strategy and Analytics

Peter leads the finance, accounting, HR and Marketing of WD&S Associates, the parent company of Pursuit Consulting Group and ThoughtShift. He also oversees the business intelligence and analytics services of the firm.

Peter brings a unique perspective of strategy, business intelligence, and operations to marketing and sales automation. He and his team advise their clients on strategy, business intelligence, operations, change management and technology. This applies to the web, to email and DM, to ad serving, call center and sales force.

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Peter Stark, Principal, Technology Solutions

A senior leader in information systems sales, marketing and business strategies, Peter has over 12 years experience helping companies exceed business expectations by leveraging technology and increasing operational efficiencies. Peter’s ability to thoroughly understand his clients’ business models allows him to provide innovative technical solutions that offer competitive advantages while streamlining operational costs.

With broad-based experience from industry and consultant organizations, Peter has gained unique insight into real-life decisions made by general management, project management, operations and strategic planning teams.

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Steve Chalfant, Vice President, Product Development

Steven Chalfant is multifaceted professional with over 12 years experience in systems development, project management and marketing services in the pharmaceutical, financial, telecom and government sectors.

A strong leader with practical experience in Agile Development project management methods, Steve’s talents have allowed him to successfully oversee the development of mission-critical applications and program management offices. Steve’s unique blend of technical expertise and sales and marketing techniques enables him to build highly focused teams that progress rapidly toward common goals.

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Dave Peru, Lead Solutions Architect

Dave joined the firm in April 2011 with over 25 years of technology experience.  Most recently, he served as a Senior Architect at Deutsche Bank developing a private cloud computing environment.   The project created Infrastructure as a Service (IaaS) for software development being done within the bank.  As a part of this engagement, he developed architectural specifications, designs, and documentation.  In addition, he led an offshore testing team that was responsible doing end-user-testing of the cloud environment.

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Christopher Holland, Lead Developer

Christopher Holland is a software engineer with over 12 years experience in developing applications to support eLearning, and sales and marketing for the finance and pharmaceutical sectors.

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