 | Peter Robinson, Principal, Strategy & Analytics |  | Pete brings a unique vision of marketing automation, marketing analytics and business intelligence to the Pursuit team. With 10 years of strategy and performance management experience, he has an eye for combining disparate data elements to reveal business characteristics that drive decision making. He also specializes in the marketing service provider landscape; assessing their technology and counseling them on their product roadmaps and positioning. | An entrepreneur at heart, Pete was an early hire at e-Dialog, now a top-tier, global e-mail service provider (recently acquired by GSI Commerce). As an Account Director at e-Dialog, Pete was integral to the company’s expansion, managing relationships with clients such as Tesco, Wyndham Hotels and Ann Taylor, as well as establishing the company’s presence in the UK. Before co-founding Pursuit Consulting Group, Pete worked as Director, Marketing Sciences at Carat. In this role, he led marketing automation and business intelligence consulting for clients including Dun & Bradstreet and Reebok. Pete has a BA from Williams College and an MBA from Babson College’s F.W. Olin Graduate School of Business. Outside the office, he enjoys hitting the links and running in road races and triathlons. [Back] |
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